BY Allison Hurtado | January 3, 2015
Former professional and collegiate athletes are coming together to pass their skills on to the next generation at the new Redline Athletics in Chandler.
The concept for Redline is personal and group training for young athletes. Kids ages 8 to 18 can visit Redline and jump into 90-minute training sessions — with breakout sessions for sports-specific training. The twist is that all trainers hired on at Redline are former professional or college athletes and most have college degrees centered around physical fitness. The general manager of the new Chandler location, Gary Guthmiller, has an undergraduate degree in exercise science, a master’s in education and played Division 1 college football.
“When we were looking for a business opportunity, we’re big sports junkies, we’ve got kids and love kids, but when we went and saw Redline, we really fell in love with the structure of the program and the sense of community within Redline,” said Rick Lang, Ahwatukee Foothills resident and co-owner of the Redline in Chandler. “As you’re going through things like warm-up and getting ready you’ve got an 8- or 10-year-old working out next to a 17- or 18-year-old girl or guy from the local high school who is already a town hero and has been offered scholarships… It really is a cultural thing.”
The walls of other Redline locations, and eventually the Chandler location, are decorated with photos of the trainers playing the sports they’re known for as well as former clients who’ve gone on to play in college or professionally.
“Not every kid is going to be a D1 player and a majority of them won’t but if we can help a kid become a better athlete so they can build their self esteem and get confidence and maybe fit in better then that’s a real win,” said Rob Johnson, co-owner of the facility. “If we can do those things and make our clients happy, the franchise will be a success.”
The owners of the franchise have had no trouble finding trainers, they said. They have a list of athletes ready and excited to be a part of the program and they’ll do more hiring as their client list grows.
“This is what I do,” Guthmiller said. “Why wouldn’t you want to come to work in shorts and athletic shoes and T-shirts and inspire kids to get better at their sport? So much is learned from sports in life. When you see a kid that goes through a program and succeeds, that is reward enough for the people working with them. This is the best of both worlds. Unlike most P.E. classes, these kids want to be here. They want to be trained and pushed. They have aspirations to do bigger and better things.”
Redline operates primarily on monthly memberships. Training sessions begin every hour, and clients are welcome to stop in any time for a session, or more than one session if they choose. The company also offers custom-private sessions, semi-private sessions and group sport-specific training.
This franchise is the first to also include Studio J Pilates in the facility. Studio J offers Reformer Pilates, Barre and Yoga. It gives parents the option of getting in their own work out while their kids receive their sports training.
Redline began in Orange County and has been growing quickly since then. The new facility in Chandler is the third franchise for the company, but nearly 100 locations are under contract and expected to open in the next few years. Lang and Johnson said this is the first of many franchises they plan to open because of their belief in the program.
RedLine Athletics and Studio J are located at 6150 W. Chandler Blvd. on the northwest corner of Chandler Boulevard and Kyrene Road. They are open Monday through Friday, noon to 9 p.m. and Saturday 9 a.m. to 1 p.m. The facility will hold an open house and grand opening on Saturday, Jan. 10 from 10 a.m. to 4 p.m.