News
Leonesio is at it again…New Franchise Concept Opens in Airpark: RedLine Athletics

BY SCOTTSDALE AIRPARK NEWS | March 30, 2014

From Scandinavian Health Spas to The Q, the Sports Club to Massage Envy, John Leonesio has known only one formula, a winning one. His success at Massage Envy, inventing the retail massage concept that grew into a $300 million operation with 800 franchises awarded, took just six years.

His current revolutionary chiropractic care model, The Joint…a chiropractic place, has cracked the Top 50 in Inc. Magazine’s 500 Fastest Growing Companies and is on a faster growth rate than Massage Envy.

Leonesio, who has over 40 years in the health club industry, stepped out of daily management duties as CEO of The Joint and became chairman of the board. Now the DC Ranch resident is focused on his latest franchise model: RedLine Athletics.

A revolutionary concept in sports specific training, RedLine Athletics has custom-designed training models that enable young athletes to further develop skills in their chosen sport—baseball, basketball, football and beyond.

Every athlete thrives under the guided instruction of RedLine’s professional trainers, many of whom are collegiate athletes or former professional ball players.
“Most of the trainers at RedLine Athletics have all competed at the highest levels in their sport,” says Leonesio. “They not only know what it takes to get you to the top, but to keep you playing at the very highest level possible day in and day out. Our training regimen is unique, comprehensive and produces results.”

Focus on Athletes 8 to 18

After a successful career in the garment industry, Paul Wilson is the first franchisee in the Valley with this new concept. Wilson relocated from California to open his facility.

“My son trained at the RedLine in San Juan Capistrano all through his high school years and without a doubt that was the reason he earned a college scholarship to play baseball,” says Wilson. “With our every-hour training, it gives flexibility to both parents and kids to train when it fits to their schedule. We also offer an environment where the kids can do homework, socialize and be with positive like-minded peers.”

RedLine Athletics is a cost-efficient and convenient sports training facility that offers its athletes evaluation, testing and sports-development opportunities. The emphasis is on enhancing the athletic achievements of the junior player, ages 8 to 18, says Wilson.

Custom private, semi-private and group sports-specific and team training programs are available for all athletes regardless of age or skill level and will quickly empower them to realize all they can be as an athlete.

The corporate headquarters for RedLine Athletics is in Scottsdale Arizona at 9260 E. Raintree Drive.

RedLine Athletics - Scottsdale
15001 N. Hayden Road, Suite 103
(corner of Hayden & Raintree)